The State Of Digital Commerce And Smartphones
The ubiquitous nature of the smartphones
and other mobile devices has given rise to a highly informed and
connected consumer base. They walk into a retail outlet and they would
already be whipping out their mobile devices to compare products or
prices available in-store to those available online. Moreover, they
expect the retailers to be well aware of not only the merchandise, but
also about promotions and discounts on offer. Interestingly, the number
of e-commerce transactions has been on the rise, where mobile accounts
for 29% of all e-commerce transaction in the US and 34% on a global
scale "" numbers that are projected to grow even higher by the end of
the year.
How can an ecommerce web development company add a competitive advantage
to their client businesses? Alternatively, how can a team of Android
app developers leverage the effectiveness of mobile devices or
smartphones for their e-retail clients" businesses? Questions like these
are pertinent for every e-commerce enterprise out there in the market.
We look at four advantages of getting an e-commerce business to the
mobile devices.
1. Customer Engagement
For any business venture, offering content, services or solutions that
engage the consumers is the key to increasing traffic and subsequently
improving conversion rates and ROIs. These days, the key building a
strong consumer base is to present users with personalized experiences,
where context meets the content and are relevant. A loyal consumer base
invariably adds to the businesses" returns on investments, besides
helping them enhance the loyalty and value of the brand. Customer
loyalty solutions are an effective solution to enhance the
client-consumer engagement.
2. Customization & Personalization
True consumer engagement can only be achieved if the e-commerce
retailers are able to present a personalized as well as customized user
experience to their customers. And, personalization is not just limited
to sending out promotional mails addressed to the consumers by their
first names. The digital age, with its technologies, has taken digital
consumer experiences to an altogether new level. Even an ecommerce web
development company now offers solutions that address this requirement
for their mobile commerce clients.
3. Location-based Services
M-commerce businesses can offer services or optimize the buyer"s
shopping cart by directing them to the nearest stores or offering them
products specific to their locations. The Android app developers working
on the any native or responsive e-commerce app can integrate the
in-built location sensors of a smartphone into the app to leverage the
power of location-based consumer services. Android-powered devices
account for 6% of all e-commerce transactions in the US.
4. Promotions "" Omni-channel Media
Mobile devices facilitate the creation of a single-channel medium for a
multitude of promotional activities for the online retail businesses.
Promotional mails, notifications, discounts, offers and a lot more now
find their way right into the customers" inboxes and apps on their smart
devices. Apart from being the personalized promotional medium, mobile
apps can offer highly intuitive user experiences.
In closing, digital commerce is on the rise and this surge is further
fueled by the burgeoning use of smartphones, tablets or other mobile
devices. It is only prudent that e-commerce ventures realize the
potential of a mobile-first approach and implement the same.
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