Do you know what your average customer looks like? What he does on the weekends? What she reads about on social media? Do you know what they’ll...

The industry has been foaming at the mouth over wrist tech, such as smartwatches and fitness trackers, and smart eyewear, like virtual or augmented...

When I first started in the software industry in the 1990s, Microsoft was on a five-year release cycle, SAP three years, and Salesforce was just...

Groupon has flopped in China, just as many other Western internet firms have done. This has left the field clear for local businesses. On October 8th...

Guest author Per Ek is the executive vice president of CloudMe, a European sync and storage service.The race is heating up for cloud companies, as...

Some airlines seem to have decided that the solution is better perks. Leading the way is Virgin America. Earlier this autumn, the California-based...

In fact, two years later and an amazing quarter later, it's equally clear that Amazon is increasingly "a computing company with books," as Quentin...

Some companies act like digital marketing is a magic tonic with an immediate effect that just continues on. When they fail, others think it’s because...

This post appears courtesy of the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquiries, please email author...

So many companies entrust customer engagement to marketing. At the same time, many customers blame marketing’s inability to engage them in relevant...